在互聯網當道的二十一世紀，網站已經成為了企業對外展示、宣傳品牌的重要渠道。以下將總結四點說明企業建立網站的目的：

一、 樹立企業的品牌形象

網站能夠引導用戶快速了解企業的基本情況，因此對企業文化、品牌概念等的宣傳能夠起到更好的效果。對於中小型企業而言，網站是相對公平的平台。透過網站多方位的展示企業形象，可間接建立與客戶和投資者對企業的信任。

二、 有利於擴展公司的業務規模

互聯網用戶群體龐大，在尋求客戶和合資夥伴方面絕對是更有利的。同時，互聯網不限于地理位置，適合發展、推進至國際化業務的規模。

三、 相對高效持久的定向宣傳模式

營銷和廣告一直是品牌推廣的高支出，隨機投放廣告也容易錯過定向消費群體。然而建立品牌網站就可即時更新商業信息和廣告，並且更容易吸引產品面向的消費群，縮短推出新品的週期。

四、 提供客戶優質的服務體驗

品牌網站同時也是與客戶交流的優良渠道。客戶可以不受時間、地區的限制讀取信息、接受服務，並隨時與售後聯繫，服務體驗大大提升。

 The 21st century is the era of the Internet. Every business needs a website to showcase its offerings and here’s why.

 1. Branding

 A website provides a useful overview on the basics of the company, which is the foundation of effective promotion of corporate culture and brand identity. Good news to SMEs: the Internet is a relatively fair platform to businesses of all sizes. A website offers a multi-faceted peek into the values that make the company what it is today and what it will be tomorrow, generating trust from customers and investors.

2. Expansion of business scale

 The Internet offers a huge untapped potential in reaching out to customers and joint venture partners. Website marketing can break the geographical boundaries, thus bringing global business opportunities.

 3. Efficient and long-lasting targeted publicity

Marketing and advertising is not cheap; a company wouldn’t want to spend on random advertising and miss the target consumers. With a corporate website, the company can update brand information and publish advertisements as frequently as it pleases. It also offers a convenient platform to attract product-oriented consumers and shorten the new product launch cycle.

4.Quality customer service

 A website is an excellent channel for communication between a company and its customers. The customers’ experience and satisfaction can be enhanced by their ability to access information and receive services, including after-sales service, with no restrictions in time and locations.