如何設計企業品牌的網站? How to design a corporate website?

如何設計企業品牌的網站? How to design a corporate website?

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在網上,企業形象不再局限於規模、業績、人數等,而是由美感、交互體驗、便捷度、獨特性作為新的形象規範。以下便是企業品牌網站設計的基本流程。

一、前期內容編寫及調研準備

網頁編排注重信息傳遞的有效性,長篇的文本會使用戶失去閱讀興趣。所以,在前期準備工作時必須重新編寫內容,提高信息的精度。同時,圍繞品牌理念、形象、推廣人群、功能性等等進行深入調研,選擇與該企業最適配的網頁版式、配色和交互方式。

二、編排網頁信息內容

網站由多個頁面構建而成,目的是為了協助用戶快速瀏覽和搜索內容。因此,在內容編寫完畢后,必須將資訊分類,按邏輯順序進行編排,確保用戶閱讀通暢。

三、網頁界面設計及交互設計

根據調研結果,結合企業品牌的視覺形象,打造創意、個性化的網頁界面。遵從設計服務于用戶的原則,考量網站的交互設計,提供用戶有質感的網站使用體驗。具備美感和功能性的品牌網站,能夠彰顯品牌的專業態度,提高客戶對品牌的信任。

四、使用測試與檢查

為了保障用戶體驗質量,在網站製作好后必須進行使用測試及檢查,在保證萬無一失以後才算完成。

 

The image of a corporate brand on the Internet is no longer determined by its business scale, performance or size. The corporate website’s aesthetics and its capacity of providing an interactive experience, convenience and a sense of uniqueness defines the new norms for image building. The following are the basics for the design of a corporate website.

1. Preliminary content compilation and research

A good page layout of a website delivers information in an effective and efficient manner. Long texts will drive readers away fast; therefore, clarity and concision are key to successful website design. Also fundamental to the success of a corporate website is the research around such areas as the brand concept, image, target audience and functionality, and the selection of the layout, color scheme and interface for the website that aligns with the corporate direction. 

2. Site map design

A website is composed of multiple pages. A good website should allow its users to browse and search for content easily and quickly. To this end, information must be classified and arranged in a logical and systematic manner.

3. User interface and user experience designs

The results of the preliminary research in website design should inform the building of a creative and personalized UI that incorporates the visual image of the brand. As for the UX design, the idea behind a good website is its ability to serve the users with a quality user experience. Aesthetics and functionality are two sides of the UI/UX coin; the more a corporate website is able to balance both, the more professional it appears to the users, which in turn determines the customers’ confidence in the brand.

4. Test and inspection

With an ultimate goal to maximize the users’ total experience, a website must be tested and inspected, and guaranteed to be foolproof, before launch.

 

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